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Quote The system and principles they teach are very powerful. The real question is...are you going to dabble with them in which case you'll improve your results from where they are now - or are you going to master them in which case you can probably have anything you want? Quote

Michael Koff & Associates - Michael Koff, President

Client Testimonials

Lewer Financial Services LLC - Mike Lewer, President and CEO

"Our sales staffers have nicknamed him "Professor Rooney" for his structured, no-nonsense adherence to the principles of  the Sandler selling method. That's just one component of the value proposition Tim Rooney consistently delivers to our organization.

Tim is a nonpareil sales coach but he is also an accomplished business management professional who helps us understand and integrate the theoretical part of professional selling with the practical realities of our business, our customers and our markets."

Yamaha Motor Canada Ltd. - Rick Layzell, National Sales Manager, Marine & OPE 

"Our company began a journey with Tim Rooney and the Sandler System several years ago and couldn’t be more pleased with the overall results. Initially Tim delivered the ‘top line’ aspects of the system to our National sales force with a focus on overcoming objections in today’s economy. As our management team realized the true benefits of the system we expanded and delved further into the system benefits including ‘Up Front Contracts’ and various other system assets focused on simplifying the daily selling cycle.

Our next phase was to provide our dealers with an opportunity to realize the benefits of this program and we embarked on a series of training in seminars across all markets in Canada. Feedback from our customers was initially excellent and has proven to have staying power with many of our largest and best performing dealers.

Tim’s delivery is down to earth, offers an easy to understand and credible format and is adjustable to our very wide variety of challenges and product lines. The system works – it certainly has for Yamaha Motor Canada Ltd."

Bluewave Energy - Simon Perreault 

Prior to joining Tim's class, I used to sell based on features and benefits as most people do. Selling a commodity product, it was difficult to differentiate myself from the competition beyond the budget aspect. Sandler's method of selling is 180 degrees from the traditional sales methods. It empowers you to thoroughly qualify a prospect, expose issues and address them with a solutions based sales approach. Furthermore, Tim's personable approach encourages sharing and open discussion among peers which is invaluable. 

Investors Group - Frank May, Division Director 

"I enrolled in a program with Rooney Earl & Partners when my business was in trouble. It changed the way I do business with prospects and clients. I recovered my initial investment after only two prospect interviews, the more I tried the better I got and the more business I wrote. I strongly believe this program has helped me significantly; it has almost doubled my business in the last 12 months." 

Manulife Financial - Brenda Hancock, Group Sales Manager

"Well over 200 of our advisors have participated in our "Tools for Selling Success" program delivered by Rooney Earl and Partners over the last 2 and a half years.

The feedback we have received from participants has been uniformly and consistently positive and we continue to repeat the program - with outstanding feedback with comments typically like that from Art Zammit:

"Speaker was superb - great re-enforcement of what it takes to be successful"
[ Art Zammit - Adriatic ].

Allied International Credit - Dave Rae, President 

"I wanted to thank Tim for the services provided to our Company over the last three years. We are continually working on programs and systems that help us enhance the quality of people that work in our organization, and you and Chris have helped us with this goal by introducing our firm to other programs like Learn to Lead and Crucial Conversations. I would also like to mention, that I personally enjoy dealing with you. I find that your style is very helpful without being pushy and you continue to think about how other businesses that you come in contact with, may help us continually build a better company." 

Eomac Ltd. - Mark Elliott, President 

"It is with great pleasure that I pen this referral. Eomac's experiences with the Rooney Earl presentation of the Sandler System have been excellent.

The Sandler System helped us immediately by weeding out the one person who was not a sales person and dramatically enhancing the two who were. A year into the programme, these sales people are now regularly closing six figures orders with multiple clients. Their discipline, prospecting and selling skills have increased exponentially.

I unhesitatingly recommend to anyone who is looking to increase the effectiveness and productivity of their sales force to enroll in and embrace the Sandler System as presented by Rooney Earl & Partners."

Michael Koff & Associates - Michael Koff, President 

"The system and principles they teach are very powerful. The real question is...are you going to dabble with them in which case you'll improve your results from where they are now - or are you going to master them in which case you can probably have anything you want?"

RFQ Strategies - Don O'Connor, Sales Rep 

"I've been in sales for over twenty years and I thought I knew it all. Your programs have shown me how much I have forgotten or dropped from the selling process and taught me new things as well. You have proven that your system is not only for people just starting out in sales, but is a system that can help seasoned professionals as well." 

Bodis Communications - Andrew Bodis 

I used to think there wasn't much more I could learn about sales. I've been an entrepreneur my whole life, it was something I had to do, and I thought there wasn't much improvement possible. After the very first session with Rooney, my whole attitude changed. There was a completely new approach, a new way of looking at things. I've learnt how important a system is. And even the most dreaded aspects, like cold calling, have become second nature. Not only am I more comfortable in the role, I am also much much more effective. Even if you are a natural, I think you would learn a great deal from Rooney and the Sandler approach. I highly recommend it.

Advantis Communications Inc. -Cyrus Mavalwala, Founding Partner 

"Tim breathes life into the Sandler program to create a selling process that really works. I've certainly benefited from Tim's extensive business expertise and appreciated his passion in helping our business grow. Sales executives and business owners will benefit from Tim's holistic approach to business development and the Sandler program --definitely a winning combination."

Creative Colour & Communications - Paul Snack, President 

"Thanks for the interesting and motivating presentation last week. It's got me fired up!"

ERA Canada - Ross Pinkerton, President 

"I am very pleased that the combination of the structure and discipline provided by the Sandler Sales system and the high level of enthusiasm and commitment achieved as a consequence of your training methodology and personal training style has resulted in a significant increase in sales activity and results. I would be happy to recommend Rooney Earl & Partners and Sandler's Professional Advantage course to any professional service company looking to adopt an innovative sales system." 

Every Day Backup - Ariel Buk, President 

"I have learned in two hours what would normally take me a week." 

ExecuNet Facilitator - Martin Buckland, President 

"Tim's presentation was action packed, inspirational and interactive! An excellent and insightful presentation, still talked about within the Toronto ExecuNet community 3 months later."

Gunns Group- Michael Gunns, CA, CFE

"The Sandler System that Tim teaches in the Presidents Club Program fit my needs perfectly. No "hard selling", just a straight-forward, logical and professional approach. Also, it's a great advantage to have Tim as an ever-willing, straight-talking, personal coach outside of the formal sessions. Thanks a million, Tim!" 

Investment Planning Counsel - Theresa Bartley, CFP 

"I have thoroughly enjoyed and benefited from your program. I believe by putting into practice what I have learned my financial planning business has grown. I have a renewed sense of confidence in my ability to understand and uncover a client's reason for buying and wanting to do business with me. I believe this program is the best self-improvement I have ever taken."

Leadership Coaching & Consulting-Christie Mann, Leadership Coach & Consultant 

Tim Ronney is an engaging, experienced and high-energy trainer. His knowledge and expertise on sales processes is top notch, easy and effective. I would recommend attending Rooney�s Sandler Sales System Training as well as working with him as a coach to grow your skills and your business.

Rubienet Communications - Don Rubie, President 

"I fully endorse the program and the teachers. I personally have gained confidence, skills, and techniques that have moved my sales way beyond what I expected in a short period of time. In fact I have improved in every area of life, which is important because it affects your ability to sell. As you know, to be successful in anything you first need a plan, then you need discipline to follow the plan. This program does both!"

The Administrative Assistants Ltd.- Deborah L. Baldwin, VP & COO 

The Crucial Conversation course facilitated by Tim Rooney was one of the best courses I have ever taken. Through the use of a variety of teaching methods, everyone, regardless of their learning style was able to understand the concepts presented. The greatest value add to this course was Tim's shared experience. As he opened up personally to the group, it encouraged us to open up and share our key challenge and possible approach learned in the course. We applied the subject matter to our real-life situations which gave us the return on investment the were seeking. I would recommend this course, facilitated by Tim Rooney, to any organization. No matter how much you think you know about communications there is a wealth of information yet to be learned and Tim gets the point across beautifully. 

The Children's Group - John Deighan, Director of Marketing 

"Since I implemented the tactics gained from your program I have been busy dealing with new business. I put the "go for the no" into practice and the positive results were immediate. A prospect that had gone cold and seemed lost was not only reactivated but we closed the deal.

I highly recommend the No Pressure Prospecting Workshop to any business group or individual seeking an advantage over the competition."

The Taligent Group - Glenn Fraser C.A., President 

"As a non-sales professional, your program has given me the tools and discipline to significantly increase our sales." 

Torque Customer Strategy 2008 - Dannielle Marshall, Associate 

"Rooney, Earl and Partners have provided top notch sales training for us that was comprehensive, relevant and fun. The training was used for every person in our organization and has proven to be helpful at every level of learning."